I am always pleased to hear from various next-gen study groups, FPA chapters, NAPFA groups, and PFP college programs that have an interest in putting on Career Days or having tenured industry professionals like myself and my 3rd Wave colleagues speak with their students or members on the future of the profession.
These are important conversations and I venture to guess that I learn as much from those attending as they learn from me.
The overlapping influences of social media, robo advisors, Skype, changing attitudes of baby boomers, expectations of new generations, and a raft of other social and technological upheavals have brought the financial services industry to an inflection point.
- Clients have better access to information and think they are better informed
- It is as easy to find an advisor across the country as it is to find one down the street
- Advisors service clients hundreds of miles away
- Practitioners have direct access to potential clients through the web Investors can make their praise and criticism known to everyone online and via apps of their mobile devices
- Clients can get up-to-the-minute portfolio information on their phones
- Independent advisors can run a successful practice in the cloud with virtual staff
- Investment management firms can hire a robo and fire their research and trading staff
My 3rd Wave colleagues and I love talking about service models and how today’s best technology-enabled advisors, supported by allied institutions, are building out their firms with an eye to the future.
Please get in touch if you would like to talk branding and building a profitable business in the digital world.
Keep on Sparking!