Over ninety percent of clients report being satisfied with their advisors. Which means, as important as it is, the time you invest in driving client satisfaction in your practice makes you precisely as good as almost every other advisor out there.
Acknowledging that the advice industry has achieved extraordinary levels of satisfaction, then saying that it’s simply not enough, is a bit like giving advisors a collective pat on the back while simultaneously slapping them upside their heads.
The reality is that client satisfaction gets you to ‘good’, not to great. And achieving high levels of client satisfaction does little to differentiate you in a crowded marketplace.